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Great Hotels Organisation Launches New MICE Promotion

Great Hotels Organisation (GHO: http://www.ghorg.com), the London-based sales and marketing alliance has announced the launch of a brand new MICE promotion aimed at the agency and corporate meetings, events and incentives markets.

Following the success of last year’s promotion, this new offer sees GHO giving buyers more choice in order to plan a successful event. The promotion, “Your Event, Your Choice”, meets the demands of MICE buyers by offering a package of extras and benefits across GHO’s entire collection of meeting and incentive hotels. The promotion will not only meet buyer's needs, but will also allow GHO’s individual member hotels to become more competitive against the larger brands.

Buyers confirming a booking through GHO’s MICE desk this year will benefit from the following added values:

• Two complimentary bedrooms for the client inspection
• Free office for the event organiser
• One complimentary upgrade for every 25 confirmed bedrooms per night
• One complimentary bedroom for every 50 confirmed bedrooms per night

Plus one of these added extras:

 

• All-day refreshments in the meeting room
• Complimentary basic AV equipment hire
• Complimentary one-hour welcome drinks reception
• Complimentary internet

The booker can choose from one of these rewards:

 

• Two complimentary bedrooms with late check-out for the on-site event team
• A €100 accommodation voucher for every €20,000 of confirmed bookings redeemable at any of GHO’s member hotels
• An €80 Amazon gift voucher for every confirmed booking over €20,0.

Richard Barnes, chief operating officer at GHO comments, “The past year has been a challenging time for buyers and suppliers and although 2010 may start to show some signs of recovery in the MICE market, our research shows that buyers are still demanding value for money, added value and flexibility. Our new promotion offers just that as well as a choice of extras and rewards only available when booking an event through us. We’re ensuring that our offerings deliver exactly what the buyers want, whilst offering great value for money and a 24-hour guaranteed RFP response time.”

For full details of the promotion, visit http://www.ghotw.com/facility/mice, email mis@ghorg.com or call +44 (0) 20 7380 8557.

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For press enquiries please contact:

Brooke Jester - Marketing and PR Manager, Great Hotels Organisation

+44 (0) 20 7380 8561

bjester@ghorg.com

Note to editors:

Great Hotels Organisation (GHO) is part of Big Worldwide, a global, privately owned travel, technology and media company headquartered in London. Great Hotels Organisation’s family of brands include Great Hotels of the World (http://www.ghotw.com), Special Hotels of the World (http://www.shotw.com) and Metro Hotels. GHO provides a range of products, services and innovative technology solutions for over 1,500 hotels worldwide including trade shows, e-marketing, business travel consortia sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). evolution is a complete reservation platform that allows hotels to effectively manage multi-channel distribution.

Membership of GHO is by invitation only and hotels must meet strict criteria before being accepted. By acknowledging that each hotel has a different set of marketing requirements, GHO allows its member hotels to choose from a comprehensive collection of sales and marketing initiatives in order to build their own ‘à la carte’ membership programme tailored to meet their individual objectives. By doing this, members are able to choose and purchase only the services they require, thus ensuring that membership fees are focused on their specific requirements.

Further information on Great Hotels Organisation can be found at http://www.ghorg.com/.

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