Media Centre

evolution and buuteeq Partner to Help Hotels Thrive in the Digital Marketplace

27 October 2011

To coincide with World Travel Market in London next week, leading hospitality e-commerce solution provider evolution by Great Hotels of the World and buuteeq, innovator of the world’s first digital marketing system for hotels, has announced a sales and marketing partnership. evolution now offers the buuteeq DMS as a key component of its comprehensive evolution hotel reservation platform.

evolution helps hoteliers overcome the complexity of online rate distribution, offering a complete online solution – a single comprehensive platform including a Global Distribution System (GDS), Internet Distribution System (IDS), booking engine, channel manager, demand manager, reporting and now, a digital marketing system (DMS).

The newest component in the evolution platform, the evolution DMS powered by buuteeq enables hotels to create attractive, engaging hotel websites optimised for the web, mobile devices and Facebook. Sites are designed to industry best practices to ensure maximum conversions and SEO optimised to ensure prominent placement in major search engines.

“Partnering with buuteeq lets us bring an important and proven component to hotels,” said evolution CEO Peter Gould. “With this integrated DMS, hotels have just one point of contact for all of their web, social media and mobile marketing channels. It works fluidly within the platform to enable hotels to not only make their inventory available, but also to market and promote it – across all channels simultaneously.”

“In evolution by Great Hotels of the World we have a wonderful partner with expertise and unmatched reach in Europe,” said buuteeq Co-founder and VP of Global Sales and Marketing Adam Brownstein. “We share the mission of simplifying tools and processes for hotels so they can thrive in the digital world.”

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For media enquiries please contact:

Ashleigh Silverman

evolution

asilverman@ghotw.com

+44 (0) 20 7380 8564

Julie Miller

Buuteeq

Julie@razpr.com

310 450 1482

Notes to editors:

evolution

evolution brings together e-commerce products and hotel reservation services to enable hotels to effectively manage and exploit the multi-channel world of e-distribution. evolution allows hotels to increase bookings, optimise revenue and keep complete control over their online profile. evolution’s team of technology experts developed evolution Demand Manager which enables customers to directly control a range of electronic distribution channels, including the GDS, from one simple-to-use interface. evolution is born out of Great Hotels of the World (GHOTW), one of the world’s largest hotel representation companies. Having used other companies’ technologies for nearly ten years, GHOTW was ideally placed to see the strengths and weaknesses of all the systems in the marketplace. From this perspective, GHOTW decided to build their own GDS and ADS reservation platform from scratch. Their team of passionate, dedicated and creative technology experts has created evolution Demand Manager, bringing a fresh and innovative approach to today’s e-distribution landscape, while taking the concept of rate distribution to the next level.

Further information and a video overview of evolution can be found at http://www.evolutiondistribution.com.

buuteeq

buuteeq is the world’s first Digital Marketing System (DMS) for hotels. It fuses technology ingenuity with online marketing savvy to help hotels increase occupancy and reduce distribution costs by converting more direct reservations through online bookings. buuteeq’s DMS includes a content management system, multi-channel digital marketing, content publishing, online reservations and integrated business intelligence. Hotels simply upload assets and data through an easy-to-use web-based ‘BackOffice’ and populate multiple digital marketing channels automatically, using proven-effective formats. Properties of all sizes in 15 countries have adopted buuteeq. The company was founded in 2010 and is headquartered in Seattle. www.buuteeq.com

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