Corporate programme

Marketing activities

Great Hotels of the World will represent your hotel through the following marketing channels:

Corporate Collection directory

Member-hotels receive a double-page feature in our directory, which is distributed to over 15,000 corporate travel bookers worldwide. This is a valuable tool for our sales teams.

Database marketing

Over the years GHOTW has built a large database of corporate travel bookers whom we regularly email with updates, special offers and booking incentives. Hotels have the opportunity to submit material for distribution on a regular basis.

BAR programmes in the GDS

All members of GHOTW can participate in the Best Available Rate programmes of Galileo, Sabre and Amadeus. This is increasingly the preferred rate being booked by corporate travellers and agents.

Chain-code marketing

In order to attract the transient corporate booker, Great Hotels conducts various GDS marketing activities to highlight our chain code. Individual hotels also have access to specially negotiated rates to conduct marketing of their own if they desire.

PR and advertorials

We regularly features member hotels in the major meetings and incentive trade magazines and websites, including The Business Traveller, Business Travel Magazine, Business Destinations and Travel Trade Gazette. We also provide hotels with the opportunity to participate in joint advertorials in the same publications.