Great Hotels of the World is the only marketing alliance with a dedicated programme that targets the corporate business travel sector. A unique set of sales and marketing services and a dedicated sales team promotes your hotel to corporate travellers, resulting in an increase of reservations for the hotel.
Corporate travellers can be segmented into two categories: multinational companies and SMEs (small, medium enterprises). Multinational companies will book negotiated rates via consortia and travel management companies (TMCs), or contract rates directly with the hotel.
The SME or unmanaged business traveller will vary the way they make their hotel reservations - from booking directly with the hotel to using a travel agent. Great Hotels of the World has a strategy in place to attract business to our member hotels from both types of corporate travellers:
We will assist hotels in attracting the corporate travellers by providing them with the following:
Use the dropdown box below to read news and information about Great Hotels of the World, our family of travel brands and our member hotels.
May 15 2012The best of summer from Great Hotels of the World
April 26 2012Great Hotels Meeting Forums: New format proves a success
April 23 2012Great Hotels of the World announces new hotel opening in Brussels
April 11 2012Hotel Berlin, Berlin completes final phase of major renovations
March 30 2012Great Hotels of the World announces new hotel opening in Italy
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