Corporate programme

Great Hotels of the World is the only marketing alliance with a dedicated programme that targets the corporate business travel sector. A unique set of sales and marketing services and a dedicated sales team promotes your hotel to corporate travellers, resulting in an increase of reservations for the hotel.

Corporate travellers can be segmented into two categories: multinational companies and SMEs (small, medium enterprises). Multinational companies will book negotiated rates via consortia and travel management companies (TMCs), or contract rates directly with the hotel.

The SME or unmanaged business traveller will vary the way they make their hotel reservations - from booking directly with the hotel to using a travel agent. Great Hotels of the World has a strategy in place to attract business to our member hotels from both types of corporate travellers: